I switched from a calorie app I'd used for years. The difference is the Primal Score, seeing seed oils and added sugar flagged instantly changed how I order out.
Verified beta tester
Join the tribe
Know what's in your breakfast
Primal scans your meals for calories, macros, ingredients, and food quality, so you can see what normal calorie apps miss.
Waitlist members get 20% off the annual plan, no spam ever.
How it works
One scan. The full picture.
The Primal Score
Calories matter. They're just not the whole story.
Every meal gets one easy score, built from the signals that actually shape food quality. Weighted, estimated from detected ingredients, and never a diagnosis.
85–100 Clean
70–84 Solid
50–69 Mixed
Below 50 Poor
Estimates based on detected ingredients. Not medical or nutritional advice.
- Whole-food density20%
- Processing level20%
- Protein quality15%
- Added sugar15%
- Seed oil risk10%
- Ingredient quality10%
- Fiber and plant diversity5%
- Goal alignment5%
Built for those who care about what they consume.
Testimonials
What early users are saying
A few notes from people testing Primal during the beta.
Logging used to take forever. Now I snap one photo and it pulls calories, macros, and ingredient quality in a couple seconds.
Verified beta tester
The score finally gave my clients something simple to aim for. They get it immediately, no spreadsheets.
Verified beta tester
Honestly didn't expect a food app to flag seed oils and processing level. That alone sold me on it.
Verified beta tester
The protein-quality breakdown is underrated. I finally know which meals actually count toward my goals.
Verified beta tester
Most trackers just guilt you about calories. This one actually taught me something about my food.
Verified beta tester
Pricing
Simple pricing. One job: clarity.
Join the waitlist now and get 20% off the annual plan when we launch.
Weekly
$3.99/wk
Billed weekly. Cancel anytime.
- Unlimited meal scans
- Calories, macros, and ingredients
- Food-quality signals
- Primal Score on every meal
Annual
$79.99/yr
Just $1.54 a week. Save 62% vs weekly.
Starts with a 3-day free trial
- Everything in Weekly
- Insights and trends over time
- Priority access to new features
- 20% off for waitlist members
FAQ
Common questions
Scan or photograph a meal and Primal estimates calories, macros, and ingredients, then rates food quality and gives a Primal Score from 0 to 100, all based on what it detects.
Most calorie apps stop at numbers. Primal adds food-quality signals like processing level, added sugar, and seed oil risk, so you see the full picture, not just the calories.
No. The Primal Score is an estimated food-quality signal based on detected ingredients. It is not medical or nutritional advice.
Estimates from a photo are approximations. You can review and edit detected ingredients and portions before you log a meal.
We're building it now. Join the waitlist for early access and 20% off the annual plan at launch.
Primal is coming soon to iOS and Android.